BANKING | TV campaign

Background

CommunityAmerica Credit Union is a member-owned financial services institution based in Kansas City.

Challenge

Callahan Creek was charged with developing a television campaign promoting three brand themes: the Financial Makeover program, convenience and personal attention.

Solution

We developed three 30-second spots for CommunityAmerica Credit Union that were styled like a TED Talk presentation and combined an original, animated feature that played behind live action. Actors were shot in a theater setting with a studio audience against a green screen. Animations were developed later to sync with the messaging.

Creative director // Tug McTighe    Director // Russell Bates   
Art direction // Chris Ralston    Writer // Nick Kinney    Producer // Bark, 19 Below