ENERGY | Moments campaign

Background

Westar Energy is the electric utility for eastern Kansas. Since 2013, I have helped lead a repositioning of the company and a revision of their brand identity across all channels.

Challenge

In 2018, Westar merged with Kansas City Power and Light to form a new regional energy company that will be called Evergy in 2019. Knowing that this might be the end of our partnership, we recommended bookending the stories we have helped Westar tell through the years with a campaign focused on its customers. "Powering every moment" is a reminder that Westar is silently working behind the scenes to bring energy to the everyday moments in peoples' lives. 

Solution

Because video remains the strongest medium for telling stories, we developed a hero video (:60, :30 and :15 versions) with filmmaker Mark Pellington that captures the tension and creativity of asking a classmate to prom. We also created a series of cinemagraphs and animated social posts that highlighted everyday moments.

Art direction & design // Chris Ralston    Writer // Kitty Schulz
Account direction // Jeff Daniels    Internal producer // Jon Hardesty    
External producer // Susan Neuman

Filmmaker // Mark Pellington, Washington Square Films
Cinemagraphs // Reid Bangert, Northpass Media