FOOD & BEV / Sales collateral

Background

As a leading supplier of premium bourbons, whiskeys, gins and vodkas, MGP matches capabilities and expertise to the specific needs of their customers in the distilled spirits industry, assisting their efforts to bring their own distinguished brands to the market.

Challenge

Create a sales tool that stands out in a collateral sea-of-sameness with a unique, story-telling piece that reflects MGP's passion and expertise.

Solution

Initially intended as a premium sales brochure, the project grew into a 70-page book with multiple paper stocks, finishing treatments and an engaging narrative that won rave reviews from the client marketing and sales teams. Even better, it generated postive reaction from MGP's customers and became a popular leave-behind piece. Coil binding gives sales reps flexibility in any client environment, and allows for expansion and updates in coming years.

Awards // AAF-KC Gold, Catalog, 2019; AAF-KC Gold, Sales collateral, 2019; AAF Regional District 9 Gold, Catalog, 2019; AAF Regional District 9 Gold, Sales Collateral, 2019; Print Industry of America, Midwest Region, Best of Category, 2019

Art direction & design // Chris Ralston    Writer // Kitty Schulz

Account direction // Sarah Miller   Photo editing and styling // David Morris Photography; Judy Rush, RealFake; Jon Hardesty and Matt Slider (internal) 
Printing // James Printing, Kansas City, Mo

Finishing // PostPress, Independence, Mo