ENERGY | Values campaign
From The Town Up | Imagine Kansas Short Film Series 03
http://ImagineKansas.com After an EF5 tornado demolished Greensburg, Kansas, its future was uncertain. But the people of Greensburg decided to make their town even stronger, so they’re rebuilding it as a sustainable city. By meeting great adversity with even greater resolve, they breathed life into their town and their state. Westar Energy proudly stands with them and all of the other Kansans who seek a better future for our state. This film is part of the #ImagineKansas Short Film Series presented by Westar Energy. Watch all the films at http://ImagineKansas.com. Filmmaker: RockHouse Motion, Geneseo - http://RockHouseMotion.com Original music: Sam Billen, Lawrence - http://PrimaryColorMusic.com Narrator: Jason Aldrich, Bonner Springs
Standing Tallgrass | Imagine Kansas Short Film Series 01
http://ImagineKansas.com From early on, Jim Hoy was involved with the Symphony in the Flint Hills that helps bring attention to preserving the tallgrass prairie near Clements, Kansas. He and countless other Kansans are working to protect this picturesque part of our landscape so that the next generation will be able to enjoy its beauty. Westar Energy shares Jim’s passion to push Kansas forward and is working right alongside him and our fellow Kansans to make it happen. This film is part of the #ImagineKansas Short Film Series presented by Westar Energy. Watch all the films at http://ImagineKansas.com. Filmmaker: The Hadley Group, Stilwell - http://RussHadleyFilms.com Original music: Sam Billen, Lawrence - http://PrimaryColorMusic.com Narrator: Jason Aldrich, Bonner Springs Still photography: Mark Feiden, Mission Still photography: Harland J. Schuster, Morrill Still photography: Austin Colbert, Hays
Same Time Tomorrow | Imagine Kansas Short Film Series 02
http://ImagineKansas.com If you ask around in Lawrence, Kansas, people will tell you how Don Gardner and his Red Dog’s Dog Days bring strength to the entire community. This free citywide workout program has become a community of all ages that’s about getting fit, and more importantly, getting closer to your neighbors. There are people all across our state who share these values. And Westar Energy gladly joins with them and everyone who strives to create a stronger Kansas. This film is part of the #ImagineKansas Short Film Series presented by Westar Energy. Watch all the films at http://ImagineKansas.com. Filmmaker: Intake Studios, Wichita - http://IntakeStudios.com Original music: Sam Billen, Lawrence - http://PrimaryColorMusic.com Narrator: Jason Aldrich, Bonner Springs
Man Made | Imagine Kansas Short Film Series 04
http://ImagineKansas.com In Wichita, Kansas, becoming a role model is getting handed down from one generation to the next. Real Men, Real Heroes fosters stronger communities by mentoring young men and bringing positive male influences into their lives. And when these young men continue that cycle of giving back, it builds a better Kansas for all of us. Westar Energy is behind them and every Kansan who shapes our state’s future by shaping our youth. This film is part of the #ImagineKansas Short Film Series presented by Westar Energy. Watch all the films at http://ImagineKansas.com. Filmmaker: Rockhaven Films, Lawrence - http://rockhavenfilms.com Original music: Nico Yoch, Kansas City, KS - http://nicoyoch.com Pianist: Patrick Woolam, Kansas City, KS Narrator: Jason Aldrich, Bonner Springs
Imagine Kansas TV Ad | Pushing Kansas Forward
http://ImagineKansas.com Westar Energy is a power company. But we’re also Kansans who work every day to create a stronger future for our state. We provide the electricity to nearly 700,000 Kansans that powers their lives, charges the technology that drives innovation and empowers them to build a better state for everyone. That’s how we push Kansas forward, but we know that others all across our state are out there doing it in their own way. We share their passion, and we think their stories are just as important to tell. So we want to share what they’re doing and hear from you about the people in your community who push Kansas forward. Learn more about pushing Kansas forward and see the stories in the #ImagineKansas Short Film Series at http://ImagineKansas.com. Original music: Brandon Miller Band, Overland Park - http://BrandonMillerBand.net Narrator: Jason Aldrich, Bonner Springs
Imagine Kansas TV Ad | The Stories of Kansas
http://ImagineKansas.com To celebrate the people and communities who continually enrich our lives and our state, Westar Energy presents the Imagine Kansas Short Film Series. Each documentary features a different Kansas filmmaker who partnered with musicians and photographers from across the state. They come together to tell the unique tales of those who push Kansas forward. There were no scripts, just Kansans telling the remarkable stories of the people who are making our state better. There are people in your community who have this same vision, and you probably know many of them. Share their stories, and they could be featured in one of the upcoming films. Check out the entire #ImagineKansas Short Film Series at http://ImagineKansas.com and see how Kansans are rallying together to further our state. Original music: Brandon Miller Band, Overland Park - http://BrandonMillerBand.net Narrator: Jason Aldrich, Bonner Springs
Westar Energy is the electric utility for eastern Kansas. Since 2013, I have helped lead a repositioning of the company and a revision of their brand identity across all channels.
Instead of producing a traditional TV spot for Westar Energy’s 2015 values campaign, we presented an unorthodox approach. We encouraged Westar to not talk about itself, but to shine the spotlight on others in Kansas who share their values. We proposed a series of short films about people who, like Westar, are working to push Kansas forward.
We quickly found several stories worth telling—a community conditioning program run without profit by a former athletic trainer in Lawrence; a fifth-generation rancher in the Flint Hills who has helped bring awareness to the tallgrass prairie and ranching heritage; and the tireless efforts of the citizens of Greensburg who rebuilt their town as the first fully sustainable city in the world in the wake a devastating EF5 tornado in 2007.
The campaign launched in February 2015 with two TV spots that drove viewers to ImagineKansas.com where they could watch the films. The campaign also included online display advertising, newspaper print ads in major Kansas markets and extensive promotion and engagement through Westar’s social media channels.
Because these stories are about Kansans, we insisted that everyone involved in the production be Kansans, too. Filmmakers, directors, producers, crew and musicians all live and work in the state. The music tracks were original scores.
Creative direction // Stefan Mumaw Art direction & design // Chris Ralston
Writer // Kevin Faddis Account direction // Jeff Daniels Research // Kent Stones
Internal producer // Jon Hardesty External producer // Bark Productions
Video editing // 19 Below Filmmakers // The Hadley Group, Intake Studios, Rockhouse Motion