BACKGROUND
Each year, Johnson County Community College produces an Annual Report booklet for distribution to residents of Johnson County, Kansas.
Each year, Johnson County Community College produces an Annual Report booklet for distribution to residents of Johnson County, Kansas.
CHALLENGE
To increase engagement rate, we made the piece easier to scan for a busy, distracted audience.
To increase engagement rate, we made the piece easier to scan for a busy, distracted audience.
SOLUTION
Stories were reduced to snippets, data was converted to display type and more photography was added to each page to create a more visual experience that conveyed the essence of the past year at the College.
Stories were reduced to snippets, data was converted to display type and more photography was added to each page to create a more visual experience that conveyed the essence of the past year at the College.
Art direction and design // Chris Ralston
Photography // Susan McSpadden
Photography // Susan McSpadden
