Background
Westar Energy was the electric utility for eastern Kansas. Beginning in 2013, I led a repositioning of the company and a revision of its brand identity across all channels.
There were several stories of innovation at Westar that we hadn't had the platform to successfully tell. In 2017, we used the success of past campaigns to continue building awareness of wind energy's rise in Kansas and to tell some of these lesser-known innovation stories—all with a focus on why they matter to electricity customers.
Solution
Because video remains the strongest medium for telling stories, we crafted three :60 pieces to air on the web and on cinema screens in 2017.
The first is set in Kingman, Kansas, during wheat harvest to highlight the opening of a large wind farm there and Kansas' No. 3 national ranking as a wind energy producer.
A second story focuses on how a decade's worth of progress in wind energy has set the stage for more innovation in the years ahead. And another uncovers how a Westar engineer's idea several years ago led to development of a device that helps pinpoint power outages faster.
Blog post from director Kess Broekman-Dattner.
Art direction & design // Chris Ralston Writer // Kevin Faddis
Account direction // Jeff Daniels Internal producer // Jon Hardesty
Filmmakers // Austin Walsh, Austin Walsh Studios
Kess Broekman-Dattner, Picture Farm (Brooklyn, NY)
Video editing // 19 Below, Picture Farm (Brooklyn, NY)
Account direction // Jeff Daniels Internal producer // Jon Hardesty
Filmmakers // Austin Walsh, Austin Walsh Studios
Kess Broekman-Dattner, Picture Farm (Brooklyn, NY)
Video editing // 19 Below, Picture Farm (Brooklyn, NY)
