Background
This project began with a simple request from JCCC Mens’ Soccer Head Coach Jeff Cole in Fall 2020. Newly arrived from the University of Missouri-Kansas City, Cole inherited a locker room and lounge area that looked like a storage room.
Challenge
The goals were big: Bring excitement to the space, complement coaches' leadership approach and enhance recruiting efforts when players and their parents visited campus. Additionally, I developed a consistent identity for locker rooms and common areas while also improving dated wayfinding signage.
Solution
Recommendations for Coach Cole included simple changes like fresh paint for the walls and more dramatic improvements like vinyl graphics printed on campus through Printing Services. The latter allowed for better cost control, flexibility and speed of installation.
Success of that project spread to other coaches and to the new athletic director, which led to a three-year visual and wayfinding enhancement of the entire Athletics complex.
I worked within brand guidelines but chose an unused type weight and treatment to set Athletics apart. I worked with individual coaches to determine their needs and designed wall graphics that complemented messaging for recruits and illuminated JCCC's history of success.
The Fieldhouse often is rented on weekends for community events, but visitors were confused when navigating from the parking lots or hunting for restrooms inside the labyrinth of corridors. Previous wayfinding signs were long outdated and difficult to see. I designed a system that improved visibility and better organized directional messages. And I made it clear where the restrooms were located, which greatly reduced burden on attendants in the information booth.
Art direction, writing & design // Chris Ralston Photography // Susan McSpadden
Printing & installation // JCCC Printing Services
